http://www.lucysisman.com Lucy Sisman Wed, 16 Jun 2010 05:41:21 +0000 http://www.lucysisman.com en http://www.lucysisman.com/Beauty http://www.lucysisman.com/following/lucysisman.com/Beauty Wed, 16 Jun 2010 05:41:21 +0000 Lucy Sisman 466377 Beauty Brands, they all have different needs but a common desire to establish markets & find their niche & relevance through design, packaging & advertising. <img src="http://payload.cargocollective.com/1/1/38826/466377/max_factor.jpg" width="670" height="691" width_o="1059" height_o="1093" src_o="http://payload.cargocollective.com/1/1/38826/466377/max_factor_o.jpg" data-mid="2097928" border="0" align="left"/> Space N/K: A new brand that asked Sisman to explore marketing and design opportunities and design and position a signature line. Shiseido: Sisman invented a high-end cosmetic line with a green emphasis on recycling and conservation. Max Factor: A historic international brand wanting a modern look and careful repositioning. Boots: Two household name brands, 17 and No7, asked Sisman to expand their business and refocus. http://www.lucysisman.com/Diesel http://www.lucysisman.com/following/lucysisman.com/Diesel Wed, 16 Jun 2010 05:35:47 +0000 Lucy Sisman 466383 Diesel, the international company, asked Sisman, in conjunction with Conran Design Group in London, for a complete global retail strategy. <img src="http://payload.cargocollective.com/1/1/38826/466383/diesel_lucy_sisman_1.jpg" width="670" height="552" width_o="670" height_o="552" src_o="http://payload.cargocollective.com/1/1/38826/466383/diesel_lucy_sisman_1_o.jpg" data-mid="2097880" border="0" align="left"/> First Sisman organized 
Diesel internally. Then we researched and defined a Diesel brand identity: after 
that we were able to redesign its retail stores around the world. http://www.lucysisman.com/Clairol http://www.lucysisman.com/following/lucysisman.com/Clairol Wed, 16 Jun 2010 05:30:17 +0000 Lucy Sisman 466381 To brand Clairol as the leading authority in hair colour, Sisman had to overcome the bewildering choice and muddle of the wall. <img src="http://payload.cargocollective.com/1/1/38826/466381/clairol_lucy_sisman_1.jpg" width="630" height="613" width_o="630" height_o="613" src_o="http://payload.cargocollective.com/1/1/38826/466381/clairol_lucy_sisman_1_o.jpg" data-mid="2097874" border="0" align="left"/> What the wall could be: not only free of clutter and confusion, but a stylish and simple navigating tool for a complex product. http://www.lucysisman.com/LPSA http://www.lucysisman.com/following/lucysisman.com/LPSA Wed, 16 Jun 2010 05:27:54 +0000 Lucy Sisman 466386 Five top plastic surgeons based in the U.K. started their own line of skin-care products. Branding this was a dream job—the products really work, as testing on live skin samples has proved. <img src="http://payload.cargocollective.com/1/1/38826/466386/lpsa_lucy_sisman_1.jpg" width="670" height="314" width_o="766" height_o="360" src_o="http://payload.cargocollective.com/1/1/38826/466386/lpsa_lucy_sisman_1_o.jpg" data-mid="2097869" border="0" align="left"/> Sisman was asked to brand the line, name the company, create the logo and packaging, design the website and put it all into production. Featured above is LPSA’s most medicinal product, Heal, designed to resemble a lab sample. The packaging of the skin-care line at right is color-inspired. http://www.lucysisman.com/Victoria-s-Secret http://www.lucysisman.com/following/lucysisman.com/Victoria-s-Secret Wed, 16 Jun 2010 05:24:06 +0000 Lucy Sisman 466379 Over the years Sisman has done numerous projects for Victoria's Secret including work on the logo, company branding (including the early brand position), advertising, in-store signage, several new spn-off categories and the launch of their makeup. <img src="http://payload.cargocollective.com/1/1/38826/466379/victorias_secret_lucy_sisman_1.jpg" width="670" height="215" width_o="670" height_o="215" src_o="http://payload.cargocollective.com/1/1/38826/466379/victorias_secret_lucy_sisman_1_o.jpg" data-mid="2097854" border="0" align="left"/> This image stretched over two consecutive spreads and ran in various national magazines to introduce and celebrate the launch of Victoria's Secret's makeup. http://www.lucysisman.com/PS1 http://www.lucysisman.com/following/lucysisman.com/PS1 Wed, 16 Jun 2010 05:20:09 +0000 Lucy Sisman 466375 The largest contemporary art museum in the world and possibly the largest (in size) job I ever did! <img src="http://payload.cargocollective.com/1/1/38826/466375/ps1_lucy_sisman_1.jpg" width="670" height="471" width_o="805" height_o="566" src_o="http://payload.cargocollective.com/1/1/38826/466375/ps1_lucy_sisman_1_o.jpg" data-mid="2097850" border="0" align="left"/> The idea was to make the logo modern in size and strength, yet also seem like it was always there daubed on the end of the implausible, old, red-brick school house turned annex of The Museum of Modern Art. http://www.lucysisman.com/Liberty http://www.lucysisman.com/following/lucysisman.com/Liberty Wed, 16 Jun 2010 05:17:27 +0000 Lucy Sisman 466385 Liberty of London is loved & respected. Sisman cherished that. We defined the worldwide identity Liberty already had & encouraged the company to expand it. <img src="http://payload.cargocollective.com/1/1/38826/466385/liberty_lucy_sisman_1.jpg" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/1/38826/466385/liberty_lucy_sisman_1_o.jpg" data-mid="2097844" border="0" align="left"/> Liberty has rich and historic imagery and sole ownership of a huge brand territory. We drew on those assets and enhanced them to produce a brand programme to use across the business worldwide. http://www.lucysisman.com/Shiseido http://www.lucysisman.com/following/lucysisman.com/Shiseido Wed, 16 Jun 2010 04:12:44 +0000 Lucy Sisman 466387 Shiseido wanted Sisman to imagine & design a line of five high style but low-cost fragrances for the Japanese market, inspired by the city of New York. <img src="http://payload.cargocollective.com/1/1/38826/466387/shiseido_lucy_sisman_1.jpg" width="613" height="870" width_o="613" height_o="870" src_o="http://payload.cargocollective.com/1/1/38826/466387/shiseido_lucy_sisman_1_o.jpg" data-mid="2097696" border="0" align="left"/> Sisman's design directly 
crosses cultural boundaries. The stacking bottles echo the architecture and spirit of the city. http://www.lucysisman.com/Sony http://www.lucysisman.com/following/lucysisman.com/Sony Wed, 16 Jun 2010 04:07:21 +0000 Lucy Sisman 466388 Sony asked Sisman to create advertising campaigns to make people (especially women) aware of new products & of their new store as a shopping destination in Manhattan. <img src="http://payload.cargocollective.com/1/1/38826/466388/sony_lucy_sisman_1.jpg" width="670" height="452" width_o="978" height_o="660" src_o="http://payload.cargocollective.com/1/1/38826/466388/sony_lucy_sisman_1_o.jpg" data-mid="2097667" border="0" align="left"/> Sisman used a forceful outdoor advertising campaign intended to make shopping for electronics part of New York’s great retail experience. The ads on the street, and on the subway and on the buses, were backed by an aggressive, fast-changing print campaign. http://www.lucysisman.com/DKNY http://www.lucysisman.com/following/lucysisman.com/DKNY Wed, 16 Jun 2010 03:56:43 +0000 Lucy Sisman 466382 DKNY was a dream job. It was a four-month project for Karan's agency: to create a complete company before there was anything in existence, even the name. <img src="http://payload.cargocollective.com/1/1/38826/466382/dkny_lucy_sisman_1.jpg" width="670" height="448" width_o="1212" height_o="812" src_o="http://payload.cargocollective.com/1/1/38826/466382/dkny_lucy_sisman_1_o.jpg" data-mid="2097605" border="0" align="left"/> The logo became part of the very cityscape that had inspired it.