Lucy
Sisman offers clients a unique advantage: profound experience
in every aspect of editorial, advertising, branding, packaging
and design. She originally trained as a graphic designer
in London and worked on The
Sunday Times, before moving
to New York in 1983 where she joined The
New York Times both as a journalist
and as a designer. In 1989, she set up Sisman Design to expand
her business and work with clients all over the world and
to consult and design for corporations on both sides of the
Atlantic. She especially fostered an enduring relationship
with Condé Nast. Her work always comes from her core
conviction that the success of any product depends on the
creation of a strong brand with a dynamic visual identity—that
applies to branding or re-branding a lipstick, designing
a magazine, or positioning a fashion designer to expand worldwide.
